Launched in 2010, the Chord music brand covers everything that a musician could need from guitars and percussion to keyboards and stands with a multitude of accessories in between. The ultimate goal is to provide high quality instruments and accessories for all genres and playing styles that are within everyone’s reach.
Creativity is the fuel that drives every musician and having the tools to create music is like opening a door to a world of self-expression. The philosophy for Chord instruments has always been to open this door for everyone, regardless of budget restrictions, and offer good quality, sensibly priced products without compromising on features or functions.
Progress thrives on innovation and lateral thinking. The Chord ethos extends beyond merely producing value-for-money guitars. The design and evolution of the range has become more prevalent over time, and will continue into the future, offering an ever-increasing range whilst maintaining high build quality for all instruments.
Chord is part of the AVSL Group Ltd, a leader in the UK consumer electronics market place. The company has a vast product portfolio covering the general electronics, audio visual, sound, light, public address and MI trades, and continuously strives to develop and diversify these product ranges in order to meet the demands of an ever-evolving technology climate.